Hugo Mastromauro
Founder · CTO
Founded ATUO in 2015 and, out of it, every brand in the ecosystem: Code and Soul in 2020, SYNQi³ in 2025. Not for diversification. Because the same problem repeated in every solid company: marketing operating disconnected from operations, the brand promising what the experience does not deliver, data that exists and never becomes a decision. Each department works well in isolation, and the whole fragments in silence.
The insight that organises the group is that this is not solved with more tools, more consulting or more isolated projects: it is solved with architecture. As founder and CEO, he leads governance across the ecosystem; Code and Soul is the layer that turns that coherence into infrastructure that holds. Works from Itapetininga, in the interior of São Paulo, and built SYNQi³ inside Fabrik7, a packed Saturday bar, a customer complaining about the waiter, which is where you find out whether operational intelligence works.
Solid companies rarely fail for lack of technology, data or talent. They fail because they grew faster than their structure could follow.
Connections
Where this thesis became engineering.
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SYNQi³, the intelligence layer
The product born inside a bar packed on a Saturday, not on a drawing board.
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Fabrik7, the operation used as a laboratory
Where you find out whether operational intelligence works: with a customer at the table.
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What we write about it
Fifteen articles on structure, decision and systems that operate.
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Back to home
See all cases in layers.